Vice President – Marketing

About the Role

Brand Leadership:

  • Act as the brand custodian and leader for The Hive
  • Develop and implement a cohesive, integrated, omnichannel marketing strategy to increase brand awareness and enhance brand image
  • Part of leadership team to chart out growth/focus areas for the business and brand

Marketing Strategy:

  • Create, monitor, track marketing budgets and improve ROI on marketing spends
  • Design, develop, and lead omni-channel marketing campaigns (across all digital channels and affiliate network)
  • Drive local campaigns together with location teams, for brand awareness and lead generation
  • Work with the business/sales teams to develop strategies to drive new customer acquisition

Community & Customer Engagement:

  • Lead and guide the Community team to curate events/webinars/activities to engage with current/target customer base
  • Work closely with the Hive center leads for successful execution of online/offline events across Hive centers
  • Focus on creating a unique and close-knit community experience through engagement events
  • Leverage the community to drive the growth of the company

For More Details –

Job Type: Full Time

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